That the project is launching as Italy enters its second phase of lockdown due to the Covid-19 pandemic is coincidental, but very poignant. Local artisan businesses were already on the brink of extinction in small villages all over the country before the virus propelled many into a financial situation they will find it hard to recover from if they are not safeguarded. Bevilacqua points out that the devastating floods in Venice at the start of the year compounded by the pandemic have resulted in a massive team effort to get back on track. The designer is in something of recovery mode herself. Like the rest of the world, 2020 brought its logistical challenges to her brand (now owned by conglomerate LVMH) but felt especially tough given that she and her family are still in the process of grieving for Lagerfeld, who died in February 2019.
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